Why Sophon? Sophon is the new Apple. Not because of its tech, but it's branding. And while “cool” is subjective, what’s not cool, what we've all been pretending is cool; is the tech. It feels like Sophon understands that. They’ve made a conscious choice to talk about the tech as little as possible. The gritty details are there for the nerds who want them. For everyone else, they just give vibes. And that works. A quick mock up I made to try and capture the visual aesthetic So
